Sellers who are cross-border e-commerce
Amazon platforms know that Amazon has three major logistics methods, overseas
warehouses, self-delivery, and Amazon FBA.
Amazon FBA was established in 2017. Amazon officially opened the FBA logistics
platform to sellers. Amazon warehouses store goods for sellers for a fee and
upload sellers' goods to Amazon's global logistics network to provide sellers
with one-stop services of picking, packaging, and distribution.
The overseas warehouse mode refers to a
self-built overseas warehouse or a third-party overseas warehouse built by the
seller in the exporting country, and the goods are stored in the exporting
country in advance, and the goods are shipped directly from the overseas
warehouse after the order is issued;
Self-delivery means that the seller ships
the goods directly after receiving the buyer's order;
FBA refers to the fact that Amazon
sellers store the goods in the Amazon warehouse in advance, and the Amazon
warehouse will package and ship the goods after receiving the order.
FBA is a special logistics channel launched
by Amazon. The sellers on the platform deliver the goods to the Amazon
warehouse for storage and directly send the goods purchased by the buyer from
the Amazon warehouse after receiving the buyer's shopping order. All sorting,
packaging, shipping, and subsequent logistics and transportation are not
operated by the seller, and the Amazon warehouse will help the seller to carry
out all subsequent processes.
Not only that, the Amazon platform can also
bear the problem of customer returns in the later period, reducing a lot of
work for sellers and improving work efficiency. However, FBA is not free to
use, only sellers who need it will use it. Using FBA to ship, not only
guarantees faster delivery time, but also safe and fast, and the customer
experience will be better.
It is worth mentioning that the main
purpose of Amazon's FBA service is not to earn the seller's rental warehouse
fees, its main purpose is to enhance the shopping experience of Amazon's buyers
in order to retain customers. Because Amazon FBA is a very professional and
fast logistics service, it can respond immediately after the buyer places an
order. No buyer likes to wait for express delivery, and Amazon FBA's local
delivery speed is very fast, which just solves this problem. The biggest
problem in cross-border logistics.
Amazon encourages sellers to choose FBA for
delivery. Through this logistics method, it can improve customer satisfaction
rate and increase the possibility of repurchasing, which is beneficial to
sellers without harm.
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